Recognizing the need is the primary condition for design. – Eames

Relevant Projects

Business Strategies & Industrial Designs
Go to Olmo


Winning the national conquest of furniture design (INBA 2013), and exhibiting at the San Carlos Museum of art. Inspired by the Mexico´s trees, such as elm, oak, and walnut.

Go to Esrawe


Providing design thinking, marketing analysis and execution of prototypes in order to achieve all the customer´s quality standards.

Go to Masisa


Defining which markets are relevant for the company and designing products that meet market´s requirements.

Go to Conacyt


Providing design thinking, marketing researches and generation of prototypes.

Business Strategies

Roberto Venado

Industrial Designer focused on the development of sustainable businesses by designing exciting products. Engaged from initial concept exploration to the final production details. Developing strategies based on high return of investments (ROI) and growth opportunities.

  • 3Dmax, Vray, Creo engineering (ProE), Autodesk Inventor, Photoshop, Illustrator, Project, Trademap and Office

  • Market analysis, Customer Segmentation, Sales Forecasts, Go to Market definition, Setting Products´ priorities and business insights

  • Design thinking from concept to detail phase

  • Self-awareness, Effective Communication, Proactive Team Player and accountability

Industrial Design