Good design concentrates on the essential aspects


Recent product ideas and corporate solutions
Go to Olmo


Inspired from the Mexico´s trees, such as elm, oak, and walnut. Which share multiple parallel branches.

Go to Abasolo


Designed to make the most for the material surplus during current furniture production.

Go to Masisa


Defining which markets are relevant for the company and designing products that meet market´s requirements.

Go to Esrawe


Providing design thinking, marketing researches and generation of prototypes.

Product Design

Roberto Venado

Industrial Designer focused on the development of sustainable businesses by designing exciting products. Engaged from initial concept exploration to the final production details. Developing strategies based on high return of investments (ROI) and growth opportunities.

Business Strategies

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