January 17, 2015


Industrial Designer focused on the development of sustainable businesses by designing exciting products. Engaged from initial concept exploration to the final production details. Developing strategies based on high return of investments (ROI) and growth opportunities.


Product Development Manager

Nov 2016 – Present | 10 months | Mexico City

Defining the strategy for new product development and identifying new business opportunities. Establishing the best approach to market target and generating commercial alliances to ensure revenue goals.


Marketing Executive

Oct 2011 – Oct 2016 | 5 years 1 months | Mexico City

Planning of marketing strategies based on market analysis and technical research of the products. Besides, performing validation of market inputs to increase sales and maintain gross margins required.


Summer Intern
Glen Dimplex

Jun 2016 – Sep 2016 | 4 months | Liverpool United Kingdom

Responsible for the refinement of engineering detail, specification of materials and final production drawing back to determine how the energy efficiency of a freestanding cooker can be obtained.


Marketing Executive and Product Specifier
Rexcel, Grupo KUO  S.A.B de C.V

Jul 2010 – Jul 2012 | 2 years | Mexico City

Supporting the creation of business strategies and implementing the required changes in the sales channels, by designing product specification plans to win architectural contracts.


Senior Industrial Designer
Esrawe Studio

Aug 2009 – Jul 2010 | 1 year | Mexico City

Designing new furniture concepts, as well as new interior design alternatives based on aesthetic and functional design solutions, by understanding different manufacturing processes to achieve high-quality products.


Junior Industrial Designer
R Carmona

May 2007 –  Aug 2009 | 2years 4 months | Mexico City

Supporting all design activities from concept design to manufacturing processes, by defining CNC cutting paths for different materials used in the design intent.