December 17, 2017

Marketing

The following section summarises some of the marketing projects done during my job functions within the manufacturing industry. Where, the main duties were:

  • Market analysis and Channel Marketing
  • Forecasting and Sales
  • Strategy formulation
  • Go to Market Methodologies
  • Branding

My project were:

  1. Channel Marketing
  2. Market analysis

 

Project 1: Channel Marketing

Location: Mexico City

Description: Planning of marketing strategies based on market analysis and technical research of the products. Besides, performing validation of market inputs to increase sales and maintain gross margins required.

[metaslider id=243]


Project: Market analysis and strategy definition

Location: Mexico City

Description: Defining market segment and key decision makers, as well as identifying opportunities for new products or service improvements.

Step 1: Defining the size of the market and how it behaves, knowing Annual GDP, growth forecasts and annual sales.

 

 

 

 

 

 

 

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