About me

About me

A Designer that creates smart companions to develop the next generation of wood products.

My Senses: Photography is my sight, rock music is my voice and hearing, the Mexican culture is my taste, entrepreneurship is my touch and genuine Canadian forests are my smell. Marathons and football are my movements and the human ambiguity my balance.





Roberto Venado
Industrial Designer & Furniture Development


2021 - Present

Massat, Canada

– Defining design strategy, developing services and products to offer in the multiple market places available in North America.

– Completing documentation packages and produce drawing sets for vendors around the world and prepare material estimates as well as marketing tools.

2018 - 2020

Kitspace, Canada

– Developing and preparing shop drawings, plans, diagrams or layouts from sketches. Check and verify design drawings to conform to specifications and architectural design data.

– Complete documentation packages and produce drawing sets. Write technical reports regarding design and after sale quality control. Besides, prepare specifications, costs and material estimates

2010 - 2017

Masisa, Mexico

Defining the strategy for new product development and identifying new business opportunities. Establishing the best approach to market target and generating commercial alliances to ensure revenue goals.

Main goal

Embrace new people’s preferences in services/products and connect with those who are willing to make them happen. Passionate about Product design, photography and marathon trainings. 



MSc Advanced Manufacturing Systems and Technology, University of Liverpool England


MBA Master in Business Administration, UNAM Mexico


B.A Industrial Design, UIA Mexico


Photoshop, Illustrator
Solidworks, VRay
Autocad, 3D Max