Peculia

children Design

About The Project

Massat is an industrial design brand specialized in play furniture for kids. 

Nowadays full-time working parents are struggling to balance their remote or hybrid job schedules, with their daily activities keeping their kids active and away from screen time. We design custom products that are easy-to-assemble and that use physical activities to focus their energy and fuel yours while you have a break. can be used for different purposes.

One of the benefits of the business concept is to start with low investment quantities and use the knowledge and platform that will provide the resources to develop products with high demand. Already analyzed and tested. On the side of the buyer´s side, D2C and the boom of the ecommerce for bulky products such as furniture, will benefit the business model where the concept of flexible and digital manufacturing comes into place. Where Logistics costs and supply chain delays will create a window to the domestic manufacturing ready to deliver products to USA and Mexico. 

Design Details

  • Business concept
  • 1 May 2021
  • 21 x 25 x 22 inches
  • Minimalism Design
  • Furniture
Problem
WFH parents struggling with daycare fees, schedules and distances. Looking for better options to keep their children learning and happy.
Solution
Flexible, reliable and on demand daycare system that allows parents to arrange meetings and split family agendas to be more productive and enjoying the growing moments of life.
Product
Two side market app that connects parents, child educators and property owners. All connected by children's products to build a system to make office time more convenient and productive.
Market size
62.4 billion usd day care in Canada and USA market size in 2022. Compound anual growth rate (CAGR) of 3.9% from 2020 to 2027 Louis center run by KinderCare, which serves more tan 126,000 children at its 2,000 locations.
MVP
Selling furniture online using Etsy and Amazon as main platforms, testing traction and realizing that product requires to add more value.
Next steps
Testing digital side of the solution with local businesses and validate that parents can see the benefits of its creation.
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We design furniture for parents that children love

Canada is growing, then the people coming from other parts of the world will require services for the new generations and there is where our products will evolve to deliver daycare solutions. 

Gallery

2021